Take a uniform approach to all signage and print collateral. It not only looks professional, but also helps build presence in the community and reinforces a group of libraries work together. This is a fundamental principal of marketing and promotion.
I believe there should be a level of uniformity across a library network. Particularly a Public Library Service. l support tailoring the design, décor and collection to branch-based demographic.
Investing in RFID and self-check technology and maintaining a traditional style circulation desk alongside new technology is almost like saying “don’t bother” to the customer.
I’m a change advocate, though I don’t see any value in throwing away the Library brand. The concept of a library is not dated – phenomenally successful, Netflix is a library!
It’s probably timely to emphasise that I am a keen supporter of online resources and new technologies, as well as proactive weeding of the print collection. However, we cannot make an informed judgment on the potential of books until we create a level playing ground between print and new technologies.
Attracting a younger audience into Public Libraries is too complex to address in a paragraph. I must however stress that image drives perception and the solution is much bigger picture than simply creating a teen zone – a concept I find quite dated. The marketing strategy, resources and overall image need to be relevant.
When building or renovating Public Libraries, consider opportunities to benefit from traffic generated by council services that share the building. Become a destination. If deemed viable, incorporate a café, art space, garden area or small business incubator into new branches.
Use seating as a marketing tool by creating innovative spaces for meetings, independent and collaborative work and leisure. In education, using seating to create a point of difference over classrooms is fundamental to maintaining relevance.
A contemporary library should be set up as the community’s shared living room – cleverly selected furniture is at the foundation of this advice.
Whilst many Public Libraries enjoy strong usage stats from DVD, they too will inevitably loose appeal due to improved and cheaper streaming. Now is the time to nurture other other parts of the product offering to fill the void that will inevitably be created.