Retail Consultations

Over time retailers can become ‘shop blind’ and overlook opportunities to maximise sales.

Mixing creative vision with a strong sales focus, Kevin Hennah can provide big-picture strategic planning advice for management or an injection of fresh ideas to motivate staff at store level.

Sales-driven store design, innovative merchandising and powerful branding is fundamental to keeping physical stores profitable – it keeps consumers consuming

-Kevin Hennah

SALES DRIVEN STORE LAYOUT

Visual merchandising is a highly influential selling tool.

For most businesses, approximately 80% of sales are generated by only 20% of products. Does your current visual merchandising strategy showcase this 20% to full potential? If not, you are probably losing sales. Kevin can provide:

Strategies to maximise profitability of space
Creating and maintaining uniform visual merchandising across a store network
Advice on planning and implementation of promotions
Design and application of signage and branding
Image makeovers within a nominated budget

Kevin’s thoughts

Image is becoming increasingly important to consumers and this has significant dollar implications for retailers. Sales-driven store design, innovative merchandising and powerful branding is fundamental to keeping physical stores profitable – it keeps consumers consuming.

Over time most retailers become ‘shop blind’ and opportunities to maximise sales are overlooked.

Visual merchandising is a highly influential selling tool. For most businesses, approximately 80% of sales are generated by only 20% of products. Does your current visual merchandising strategy showcase this 20% to full potential? If not, you are probably losing sales.

The Internet shifted retail ‘goal posts’, yet many physical businesses continued to aim in the same direction and looked externally for factors to blame when sales declined. Opportunities are abundant once you accept that retail is not static.

It often takes an experienced retailer, from outside the organisation to inspire you to refocus on opportunities to build sales.

Most businesses share a common goal – to maximise customer traffic and most importantly, profit. I expose businesses to new ideas and challenge them to seek out exciting sales opportunities which they have missed

"Kevin has been the ‘brains’ in the design, look and traffic flow (of OshKosh) and I could not recommend him more highly."

"Kevin Hennah’s experience and knowledge of the retail market has been instrumental in redirecting the focus of the Virgin Mobile stores and turning them into successful retailers."

"Kevin always presented training and advice that focused on commercial outcomes and opportunities for genuine improvement in profitability, not simply concepts."

"Without Kevin Hennah’s advice and ideas, I don’t believe we could have reached our sales targets during December."

"We’ve noticed an increase in sales – especially on Saturdays, which is our busiest day. We have also achieved our best ever sales for July and August, which was great!"